[dNASAb] Studio
MOBILE IMMERSIVE CINEMATIC EXPERIENCES FOR HOTELS, BRANDS, REAL ESTATE & CULTURAL VENUES
Miami, FL · dnasab@gmail.com · 917.721.4437 · dnasab.net · @dnasab
Knight Art + Tech Expansion Fund Recipient — Knight Foundation · First Prize, Best National Pavilion — Durrës Biennale 2024, USA · Panelist — “Architecture of Awe,” Bass Museum of Art, alongside Cosm
Transform Your Space Into an Experience People Never Forget
Your lobby, rooftop, event space, or sales gallery has the potential to be the most talked-about room in Miami. Not because of the finishes. Not because of the view. Because of what happens when people walk in and the world around them transforms completely.
[dNASAb] creates mobile projection-mapped cinematic environments — original visual worlds built from real-world cinematography, drone footage, and AI-augmented compositions that fill your space with something that has never been seen anywhere else. No permanent installation. No construction. A complete professional system arrives, your space is transformed, and your guests leave talking about it for weeks.
PROOF OF CONCEPT — THE BETSY HOTEL
The proof is already built into Ocean Drive.
Awarded a $10,000 No Vacancy grant during Art Basel Miami Beach, [dNASAb] invested the entire stipend in projecting original cinematic work onto The Betsy Hotel’s iconic ORB — a public-facing immersive intervention visible from one of Miami’s most trafficked cultural corridors during the city’s highest-visibility week.
The audience response was immediate. The virality was real. The beauty was undeniable.
The Betsy Hotel responded by installing a permanent projector system — and inviting [dNASAb] back to present a second major project, Aesthetics of Decay, in March 2026: nightly screenings from dusk to midnight throughout the month, with an opening reception that drew the Miami arts community to Ocean Drive.
This is what happens when immersive cinematic experience meets the right architectural canvas. The installation doesn’t just create a moment — it creates an institution.
See the Betsy Hotel ORB project →
WHAT WE CREATE
Signature Hotel & Property Installations
A recurring or rotating immersive environment that becomes your property’s cultural identity — as proven at The Betsy Hotel, where a single activation led to a permanent installation. Guests come back for it. Residents talk about it. Press covers it.
Brand Launch & Product Activations
Transform your next launch event into a cultural moment. Project your brand world onto walls, ceilings, water features, and architectural surfaces. Guests don’t just attend — they inhabit your brand.
Real Estate Sales Gallery & Launch Events
Sales gallery activations, rooftop launches, and broker preview evenings that differentiate your property and generate genuine word of mouth. The kind of event that creates a waiting list.
Wellness & Healing Experiences
Immersive sound healing cinematic environments for spa floors, wellness programming, and corporate retreats. Proven format with the South Beach Sound Healing Orchestra — live performance and projection combined.
Art Basel & Cultural Season Programming
Satellite activations, collector dinners, gallery openings, and fringe events during Miami’s peak cultural calendar. Premium positioning for brands and venues that want to be part of the conversation.
Pop-Up & Guerrilla Activations
Rapid deployment to any outdoor or indoor location — parks, plazas, rooftops, beaches, facades. Designed for cultural moments and brand visibility campaigns that demand attention.
Ongoing Residencies & Brand Partnerships
Recurring programming for venues, hotels, or brands seeking a sustained immersive identity. Currently in ongoing residency at the Miami Beach Botanical Garden.
WHY THIS IS DIFFERENT
This is not event AV. This is not ambient video loops. This is original cinematic art — conceived, shot, produced, and performed by a single director with nearly 30 years of practice and an international track record.
Every activation is site-specific. The content is built from real-world cinematography and a sophisticated production workflow — drawing on location footage, drone capture, and AI-augmented visual systems — tailored to your space, your brand, and your audience. Nothing is templated. Nothing is recycled. What your guests experience has never existed anywhere else.
- Nearly 30 years of cinematic and media practice — not a tech trend, a mastered craft
- Complete one-person unit: concept, cinematography, production, technical setup, and live performance by a single visionary director
- Professional dual-projector mobile system with flexible mounting rigs — transforms any space on demand
- Dolby Atmos spatial audio capability for full sensory immersion
- Proven in Miami’s most prestigious venues — from sacred cathedrals to luxury hospitality and cultural institutions
- Panelist at Bass Museum “Architecture of Awe” alongside Cosm — operating at the frontier of location-based storytelling
PROVEN IN MIAMI’S MOST SIGNIFICANT SPACES
The Betsy Hotel — Ocean Drive (permanent installation, ongoing relationship) · Trinity Cathedral — Miami’s oldest cathedral (sold-out performance) · Faena Forum · Miami Beach Bandshell · Miami Beach Botanical Garden — ongoing residency, Earth Day April 22, 2026 · Betterness AI 360° Immersion Room · Knight Media Forum · FilmGate Miami · Natural ecosystems, waterfront sites, and outdoor environments across South Florida
IDEAL FOR
Hotels & Resorts · Luxury Residential Developers · Real Estate Sales Galleries · Hospitality & Experiential Brands · Wellness Centers & Retreats · Art Basel Satellite Events · Corporate Events & Private Collectors · Architecture & Design Firms
HOW IT WORKS
01 — Brief conversation
Tell us about your space, your event, or your vision. 20 minutes by phone or in person.
02 — Site visit & concept
We visit your space and develop a concept built specifically for it.
03 — Production & delivery
Original content is produced and the system is deployed. You focus on your guests. We handle everything else.
INVESTMENT
Single Event Activation
Custom quote based on scope, duration, and content. Typical range: $1,500–$5,000+
Ongoing Residency / Brand Partnership
Monthly retainer or per-event structure. Custom proposal provided.
Content Production Only
Original cinematic content created for client use without live activation. Custom quote.
Full-Service: Content + Activation + Social
Original content production, live activation, and social-ready documentation. Best value for brand campaigns.
“There is a moment when projection-mapped light falls across a space in motion — and the boundary between technology and environment dissolves entirely. What remains is something ancient and futuristic simultaneously: sublime, psychedelic, and alive.”
Ready to transform your space?
The most effective pitch is a 15-minute live demonstration in your actual environment. Let us show you what this looks like on your walls.
dnasab@gmail.com · 917.721.4437
[Download Capabilities Deck →] [link to PDF]
[View full practice → dnasab.net]
[View film project → dnasab.net/illuminatedresonance]
[View professional resume → dnasab.net/resume]
